Platinum Wheels Hero
tire shop
tire shop denver
truck wheels
rims and tires

Denver’s Premium Wheels & Tires Shop

Custom wheels, off-road rims, new and used tires, and same-day install in Denver.

Call (720) 736-4287
✔ Same-Day Install ✔ Fitment Help ✔ Alignment Checks ✔ Financing Options

Custom Wheels & Rims in Denver

Upgrade your ride with the best selection of aftermarket wheels in Colorado. Whether you're looking for aggressive off-road beadlocks for your Jeep, lightweight forged wheels for performance, or stylish alloys for your daily driver, we have it all.

  • Off-Road & 4x4 Wheels
  • Forged & Flow Formed Options
  • Classic & Muscle Car Rims
  • OEM Replicas & Replacements
Shop All Wheels →
Premium Custom Wheels Display
All-Terrain and Mud-Terrain Tires

Top-Rated Tires for Every Terrain

From rugged mud-terrains to high-performance summer tires, Platinum Wheels and Tires stocks the leading brands. We provide expert mounting, balancing, and alignment to ensure you get the most miles out of your investment.

  • All-Terrain & Mud-Terrain
  • Winter & Snow Tires
  • Performance & Track Tires
  • Budget-Friendly Used Options
Shop All Tires →

Visual Fitment Tools

Tire Size Calculator

Tire Size Calculator

Compare tire diameters and see how size changes affect your speedometer and clearance.

Launch Calculator
Wheel Offset Calculator

Wheel Offset Comparison

Visualize how different offsets change your stance. Perfect for dialing in that aggressive poke.

Launch Comparison

Shop Wheels and Tires by Vehicle

Serving the Greater Denver Area

Located conveniently on South Broadway, we serve customers from all over Colorado.

DenverAuroraLakewoodLittletonEnglewoodCentennialHighlands RanchThornton

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What Our Customers Say

★★★★★

"The service was amazing and quick and the staff was super friendly."

Kourtney Brewer 2 years ago
★★★★★

"Great variety of products IN STOCK, fast service, and super competitive pricing."

Tyler Toth 2 years ago
★★★★★

"I checked prices with Big O and Discount which was just outside of my budget."

Angela Shark 6 months ago
★★★★★

"Simon and Thomas were great to work with throughout my entire purchase. Knowledgeable, friendly, and honest. Took time to get exactly what I wanted for my 21 Jeep Wrangler JL Rubicon. Wide selection, excellent advice, fair pricing, great experience."

Glenn Giddings Edited 2 weeks ago
★★★★★

"Awesome experience. Found Thomas on Facebook. Everyone was helpful, test fit options, great prices, fast turnaround. Will be back for my lady’s truck."

Rocco 6 days ago
★★★★★

"Found them on Facebook Marketplace. Prices can’t be beat. Test mounted wheels and tires to ensure no rubbing."

Dylan Washko 1 month ago
★★★★★

"Great prices and service. They accidentally popped one of my old tires and replaced it with a brand new one."

Keaton Fedrizzi 2 months ago
★★★★★

"Simon and Tommy did a phenomenal job. Gave them creative freedom and the truck looks better than ever."

Dana Marchione 1 month ago
★★★★★

"New wheels turned out great. Phenomenal customer service. Took about an hour and they bought my old tires."

Cameron Warren’Martin 4 months ago
★★★★★

"Best deal and service in town. Bronco went from good to great in less than an hour."

James Gallegos 2 months ago
★★★★★

"Excellent service. In and out quickly. Great prices and selection in stock."

Jason K 5 months ago
★★★★★

"Knowledgeable, friendly staff. Explained options based on budget and needs. Very happy."

Lily Duscov 8 months ago
★★★★★

"Walked in to set an appointment and drove away an hour later with new wheels and tires."

Kory Craft 5 months ago
★★★★★

"Amazing experience. Super helpful and looking to do business."

Terry Zapf 1 week ago
★★★★★

"Great to work with. Adjusted issues that were my fault. Used them for two trucks."

Andy Greenlaw 6 months ago
★★★★★

"Quick and easy install. Walked in and an hour later had new rims and tires at a fair price."

Andrew Tinnesz 5 months ago
★★★★★

"Excellent experience. Great off-road selection, friendly staff, quick service, reasonable pricing."

Drew Bentley 5 months ago
★★★★★

"Huge selection in stock, amazing pricing, and test fit before you buy."

Vince 4 months ago
★★★★★

"Amazing staff. In and out in under 30 minutes. Tires look amazing."

Lolita Puebla 2 months ago
★★★★★

"Very polite and knowledgeable. Love supporting small businesses like this."

Dave Buttles 1 year ago
★★★★★

"First time upgrading wheels and tires. Smooth, transparent process. Very happy."

Snow 7 months ago
★★★★★

"Installed wheels and tires on my 4Runner. Tried them on first to ensure no rubbing. Excellent service."

Justin Jaramillo Edited 1 year ago
★★★★★

"Upgraded Super Duty work truck. Excellent experience and results."

Wade Cumming 9 months ago
★★★★★

"Prompt, professional, fair pricing, quick service."

Dan Blumberg 3 months ago
★★★★★

"Patient, supportive, and present for custom needs. Will be back."

Kevin Wong 3 months ago
★★★★★

"Super quick same-day service. Reasonable prices and nice staff."

Jennifer Medina 1 week ago
★★★★★

"Professional, trustworthy, and treated our Corvette with care. Beautiful result."

Robert Boynton 1 year ago
★★★★★

"Excellent place. Very good service and friendly."

Luis Martinez 3 months ago
★★★★★

"First class service. Excellent variety and very affordable."

Matt Stark 7 months ago
★★★★★

"Great communication. Appointment was quick and easy."

Tim Reed 6 months ago
★★★★★

"Purchased wheels and tires for wife’s Land Rover. Great pricing, service, and install."

Mike Tinlin 1 year ago
★★★★★

"Friendly, helpful, unbeatable service. Great prices and took my wheels on trade."

Matt Bond 2 years ago
★★★★★

"Excellent service and friendliness. Best prices."

J M Gallardo 3 months ago
★★★★★

"Outstanding service. Perfect wheel and tire combo for my F250 Lariat."

Justin King 2 years ago
★★★★★

"Great experience and prices. Mounted and installed quickly."

Joel Shaw 2 years ago
★★★★★

"Fantastic shop. Prices excellent. Truck looks much better."

The Dog Barn 2 years ago
★★★★★

"Best option for wheels and tires. Competitive pricing and fast service."

Tyler Toth 2 years ago
★★★★★

"Amazing job on Jeep Gladiator. Done in under 90 minutes."

Jason Holladay 1 year ago
★★★★★

"Amazing job. Wheels sold me instantly."

Aron Robles 7 months ago
★★★★★

"Great selection and education before purchase. Very knowledgeable."

Stefan Protopopov 2 years ago
★★★★★

"Bronco looks badass. Best prices in Colorado."

Joseph Montes 1 year ago
★★★★★

"Knowledgeable, answered every question, helped me feel confident."

DUSCOV TILE INC 1 year ago
★★★★★

"Exactly what I wanted. Great service and advice."

Adrenalin Edge 7 months ago
★★★★★

"Legit shop. Patient and helpful even after initial set sold."

Dynasty15555 11 months ago
★★★★★

"Stayed late and test fit tires. Great experience."

Tucker Scully 7 months ago
★★★★★

"BEST shop for wheels and tires. Prices, products, and service are top notch."

TeacherJeff 1 year ago
★★★★★

"Patient, test fit OEM packages, very helpful."

Josh Geppelt 1 year ago
★★★★★

"Clean and fast work. Easy people to work with."

Kuko Hernandez 10 months ago
★★★★★

"Thrilled with the work on my Tacoma. Great service."

Leo 1 year ago
★★★★★

"Super quick turnaround and chill atmosphere."

AJ 1 year ago
★★★★★

"Exact setup I wanted. Mounted and installed fast. Highly recommend."

Thomas Larson 2 years ago
★★★★★

"Professional, gave tips and options. Everything done timely with no issues."

James Runov 9 months ago
★★★★★

"Best pricing I found. Beat competition by over $500."

Kyle McCloud 3 months ago
★★★★★

"Got me in fast. Good people, good price."

Aya K 2 months ago
★★★★★

"Patient with test fitting. Honest and careful process."

Nathan Savage 1 year ago
★★★★★

"Took care of me on my way to Boston. Would go back again."

Joseph Gleizer 7 months ago

Brands We Carry

BFGoodrich Tires
Bridgestone Tires
Continental Tires
Cooper Tires
Dunlop Tires
Falken Tires
Firestone Tires
Goodyear Tires
Michelin Tires
Nitto Tires
Pirelli Tires
Toyo Tires
Yokohama Tires

Frequently Asked Questions

Yes. Same-day installation is one of our biggest advantages. If the wheels and tires you want are in stock, most installs are completed in about 30 to 90 minutes.

We keep a large inventory of wheels and tires in stock, including popular truck, SUV, and off-road setups. If you want something specific that is not in stock, we can order it quickly.

Yes. We offer budget-friendly used tire options when available. Used tires are inspected for safety and condition before being sold.

Absolutely. Fitment is one of our specialties. We take the time to make sure your wheels and tires fit properly with no rubbing or clearance issues.

Yes. We often mount a wheel and tire on your vehicle to confirm fitment, stance, and clearance before you commit.

Yes. We work with lifted trucks, leveled trucks, and custom builds every day. We will guide you toward a setup that works correctly.

Yes. We specialize in off-road and 4x4 setups, including Jeeps, Broncos, Tacomas, 4Runners, Super Duty trucks, and more.

Yes. While trucks and SUVs are common, we also work on cars, performance vehicles, and EVs including Tesla, BMW, Mercedes, Lexus, Cadillac, and Volkswagen.

Yes. Wheel and tire packages are one of the fastest and most cost-effective options. Packages include mounting, balancing, and installation, and are often completed the same day.

Yes. Many customers compare our pricing directly to Big O, Discount Tire, and other large chains and choose us because we are more affordable.

No. A common theme in reviews is that we do not oversell or pressure customers. We focus on what fits your vehicle, your budget, and your driving needs.

We carry many major brands including BFGoodrich, Falken, Michelin, Toyo, Nitto, Goodyear, Continental, Pirelli, Yokohama, Firestone, Bridgestone, Cooper, and more. Availability varies based on size and demand.

Yes. We offer winter and snow-rated tires that are ideal for Colorado driving conditions, including mountain travel and winter weather.

Yes. All wheel and tire installs include professional mounting and balancing. We also handle TPMS sensor transfers and replacements when needed.

We perform alignment checks and can advise if an alignment is recommended after installing new wheels and tires, especially on lifted or modified vehicles.

Yes. Financing options are available. Ask our team for current financing details when requesting a quote.

Most installs take between 30 minutes and 1.5 hours depending on the vehicle and setup.

Yes. Walk-ins are welcome, and many customers leave the same day. Appointments are also available if you want to reserve time.

In some cases, yes. Several customers have traded in old wheels or tires toward their new setup. Bring them in and we will take a look.

If an issue occurs, we make it right. Multiple reviews mention situations where a problem came up and was resolved quickly and professionally.

We honor manufacturer warranties on new tires and can assist with the warranty claim process if needed.

We are located at 2600 S Broadway, Denver, CO 80210. We serve customers from all over the Denver metro area and beyond.

We regularly serve Denver, Aurora, Lakewood, Littleton, Englewood, Centennial, Highlands Ranch, Thornton, Westminster, Arvada, Parker, Castle Rock, and surrounding areas.

Monday through Saturday, 9:00 AM to 5:00 PM. Closed Sundays.

You can call us at (720) 736-4287, stop by the shop, or submit a quote request through the website with your vehicle details.

Customers consistently mention fast service, honest advice, fair pricing, large in-stock selection, and personal attention. We focus on doing the job right the first time.

Denver's Local Wheel & Tire Experts

Platinum Wheels and Tires is a locally owned shop serving Denver, Colorado and the surrounding metro area. Located on South Broadway, we specialize in premium wheels, off-road rims, new and used tires, and professional installation for cars, trucks, SUVs, and performance vehicles.

Whether you are daily driving through Denver traffic, heading into the mountains, or building a dedicated off-road setup, our team helps you choose the right wheels and tires for your vehicle, your driving style, and your budget.

Custom Fitment & Expert Guidance

As a Denver wheel and tire shop, proper fitment matters. That is why we offer expert guidance and visual fitment tools that allow you to compare tire sizes and wheel offsets before you buy. From aggressive off-road builds to clean street setups, we make sure everything fits correctly the first time.

Our Selection & Services

We carry a wide selection of custom wheels, OEM rims, forged wheels, beadlock wheels, and truck wheels designed to fit popular vehicles like Ford, Chevrolet, Ram, Jeep, Toyota, Nissan, BMW, Mercedes, Tesla, and more.

Our shop works with top tire brands offering all-season tires, all-terrain tires, mud-terrain tires, off-road tires, performance tires, and run-flat options. Every setup is selected with proper fitment, clearance, and ride quality in mind.

Platinum Wheels and Tires provides same-day installation on many packages. Our services include mounting and balancing, tire replacement, tire repair, wheel alignment checks, air pressure inspections, and general fitment support.

Visit Platinum Wheels and Tires

2600 S Broadway, Denver, CO 80210 (Click to Copy)

Open Monday–Saturday 9:00 AM–5:00 PM, Sunday closed

(720) 736-4287

Get a Quote

Call Now: (720) 736-4287